While quality social media strategy never comes for free, there are a lot of ways in which you can improve your own social media efforts. Knowing what to post, when to post it and how to properly format it are just some of the things that can make the difference between the success or failure of your social marketing campaign. Furthermore, in the world of 2018, knowing the right time to post content on Facebook in order to get the most likes, comments or shares is a skill that is useful in private life as well. To make the long story short, here are five social media strategies that can benefit your next project.
1. Identify your target demographic
The main reason why you should identify your target demographic before you even start planning your social media strategy is because each group has its own social media habits. For instance, gender plays a huge role when it comes to your audience on social networks, seeing as how 83 percent of all women use it, as opposed to 75 percent of men. The location is also vital, due to the fact that 81 percent of the urban population uses various social networks, while about 77 percent of suburban demographic does the same. Other metrics that matter are income, education and job title. Finally, different industries benefit differently from certain networks.
2. Choose the right time
Another thing you need to figure out is the right time for you to post on social media. First of all, there are two major factors you need to take into consideration here. First, the best day of the week to post on depends on the network, seeing as how Facebook posts get the most responses over the weekend, while with Twitter, Wednesday is the way to go. Apart from this, the best time to post is usually about 3 PM. With this in mind, in a scenario where not all of your audience is in the same time-zone, you need to be extra careful when it comes to scheduling. Finally, you need to keep in mind your objectives. For example, a 3 PM post might get more clicks but a 1 PM post is more likely to get shares.
3. Adequate formats
The next thing you need to keep in mind is the fact that different channels have different preferred formats. Making a YouTube video is not the same thing as making a video to post on Facebook. For instance, an average Facebook video is about 1 minute and 30 seconds long, while YouTube videos often surpass 10 minutes (in order to earn more after monetization). Those linking back to their blog or website need to make sure that their design is impeccable. Therefore, more and more digital marketers are looking for a reliable graphic design studio to collaborate with.
4. Avoid shameless self-promotion
While there’s nothing wrong with promoting your business across your social media accounts, this is definitely not something you should be doing 24/7. In fact, according to a rule of thumb, you need to post at least 6 different pieces of content that have some value (practical or entertainment-oriented) to your audience before posting a promotional piece. Your overall reputation benefits from this as your entire brand gets more credibility this way. Furthermore, by taking things a bit more gradually, your marketing in general will be perceived as subtler and less pushy.
Finally, you need to look beyond your own interests to truly progress as a brand. Sharing other people’s content with positive reviews is one of the most efficient ways of networking in the digital environment. Apart from this, they might feel compelled to return the favor sometime in the future. In addition, there is one more hidden advantage to this method. You see, it can be incredibly hard to find a fresh topic to write about day in and day out. In this way, you will also be buying yourself some time. In other words, this is a clear and undeniable win-win scenario.
With these five simple steps, your social media campaign will see a much greater engagement, share and conversion rate. Therefore, regardless of what your initial agenda was (a boost in traffic, sales or reach), you get to achieve it more efficiency and with less effort. Coupled with paid social media ads and some (not so) subtle endorsement by micro-influencers within your industry, you might get a huge boom in brand recognition with little investment. Needless to say, this is definitely something worth considering.