Effective marketing in today’s digital world 

Content and digital marketing are essential to any effective marketing campaign in today’s technological driven society. Business is out to achieve two goals in order to drive sales and growth, increase brand awareness and effectively engage with the businesses targeted potential customer base or audience. Ultimately businesses want to effectively provide valuable content that results in actionable tactics to sell products and services.

Digital Marketing

Using digital channels to reach customers in an effort to acquire new customers, is the core definition of digital marketing. Generally, digital channels include search engine optimization (SEO), email marketing campaigns, mobile apps, and social media campaigns. Digital marketing applies traditional marketing concepts and philosophies which, are then applied using modern digital media. Effective digital marketing can give businesses a competitive edge of the competition, by allowing access to a large number of potential customers. The customer engagement is greatly enhanced using digital marketing. Digital marketing allows business to receive feedback from the customer and utilize the positive and negative to implement more effective value added from products and services.

content marketing

Content Marketing

Content marketing is the process of creating content specific materials that are used to attract a specific demographic group. Often times free materials or information that adds value makes for a more efficient marketing campaign. Effective content marketing will generate potential leads while increasing brand awareness and trust. Marketing valuable, but free materials provide opportunities to engage potential customers and ultimately increase sales. Brand awareness is essential to the success of all businesses. Brand awareness will increase brand visibility and consumer trust and ultimately lead to more sales. Once customers are aware of who you are as a business and has gained the trust in your ability to deliver what is promised this naturally leads to revenue models. Business seeks to effectively engage customers in order to drive them into the first step of the five-step sales cycle and this is only possible from the brand awareness.


Digital Content Marketing

Today businesses have the luxury of being able to leverage technology to deliver content in a more efficient and effective way. It’s essential to understand and harness the power of implementing a content and digital marketing campaign. Effective digital marketing will utilize digital media to deliver content that is educational and helpful, valuable, and if possible entertaining.

Understanding the true power of content digital marketing and the ability to effectively utilize digital media to represent the content is the “sweet” spot in marketing campaigns. Ultimately businesses need to use specific content to drive potential customers to websites or other online tools that give them access to purchase your products and services.

The link between Search Engine Optimization (SEO) and Digital Content Marketing

Digital content marketing and search engine optimization complement each other. Over time the more content marketing materials released by businesses has the potential to increase the effectiveness of search engine optimization. While both SEO and digital content marketing can complement the effectiveness of each other in a positive way, despite the contrast between the two. Digital content marketing is designed to cast a somewhat broad net. While SEO, on the other hand, is much more specific in nature compared to digital content marketing. Search engine optimization requires digital content marketing materials or substance to exist. The more effective digital content a business provides the more effective or likelihood of the content being returned from search engines.

Landing Pages

Landing pages are marketing tools designed to increase the conversion rate that increases the ROI from marketing campaigns. Landing pages are typically accessed from a hyperlink, but unlike other web pages, landing pages should capture information from potential customers. 2.35% – 5.31% of visitors to landing pages are converted into customers, which is very good and reinforces the need to have one. Marketing professionals seek to implement effective digital content marketing campaigns in an effort to drive traffic to landing pages. Good marketing practices will create valuable content to engage potential customers via email, social media, online articles or mobile applications with a link that leads directly to a landing page. The landing page should initiate a call to action for the potential customer to sign up, create memberships or purchase of goods and products. The design of the landing page is critical to its effectiveness.

The design of the landing page should reflect the desired call to action. Take a look at pace program California page to get a clearer idea about effective landing pages. You don’t want to give the potential customer multiple options to exit the page without delivering on your desired call to action. To increase the desired call to action is successfully executed, it’s important to add value to the potential customer to increase the chances of the completion of the objective of the landing page. It’s important to keep the landing page as short as possible to allow for a quick call to action, which would increase the chance of success.


Successful marketing campaigns should leverage the effectiveness of a well-executed digital marketing campaign. By delivering valuable, but free content that targets a specific demographic, digital content marketing can successfully drive traffic to landing pages and greatly increase the probability of gaining new customers.

About the author


Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com.