It seems as though everyone is online these days. If you take a look around, it’s hard to find anyone not glued to their phone browsing, searching, scrolling or chatting. With so much action on the web, it makes perfect sense to use that potential and attract audiences online.
Easier said than done. Companies that have struggled to take advantage of online marketing initially have found it difficult to connect with audiences online and catch up with their competitors.
Luckily, all is not lost. You can still create a community of devoted online consumers gathered around your brand. All you have to do is use these five ways to boost your company’s online presence.
1. Create a Mobile-Friendly Website
Today, more than ever, companies need to meet the growing demand for mobile-friendly environments. Your users are slowly moving away from desktops. In fact, since 2016, 60 percent of all queries on search engines came from mobile devices.
It’s no wonder then your website must perform exceedingly well on smartphones to have an effective online presence. Easier said than done, since the mechanics involved don’t always apply the same on mobile and desktop.
Luckily, it’s becoming a standard and web service providers are creating sites that have great UX design for mobile users right from the development stage. For example, mobile-friendly WordPress themes have become a staple, and can easily help you re-design your website.
If you don’t want to do a complete overhaul, that’s fine. There are also tools to optimize your website for Google’s mobile-first indexing, which can really simplify the process for you.
2. Run a Regular Blog
A blog might be intimidating for you, but it shouldn’t be. Running a regular blog is an effective branding strategy that allows you to connect, nurture and attract your audience. And audiences will love you for it, because they want to be educated and informed rather than told what to buy.
Another fact of the matter is that blogging benefits content marketing. It raises your online presence by turning your brand from just another niche company into an authority in your industry. In doing so, you can get more traffic across your channels, which helps your promotional efforts drive even more traffic and ultimately more conversion.
Start by adding a blog section on your website and create topic clusters to determine what themes your blog will explore. After that, all you have to do is write weekly articles and promote them across your communication channels.
Remember to blog regularly, because once you start, your audience will expect to receive fresh content on a regular basis.
3. Invest in SEO
Search engine optimization, or SEO, is a marketing strategy helps companies attract more business via search engines, like Google, Bing, and Yahoo. Basically, it’s the process of optimizing your online presence to make it easy for search engine algorithms (called crawlers) to check, evaluate and rank your website at a top position on a search page for a specific query.
Think about it. When people want to buy something, the first thing they do is go online and research what they want to purchase. That’s an opportunity to tell them about your product or service. If the link to your website is among the top results for the keywords they typed it’s a guaranteed click, visit and maybe even purchase.
However, SEO is a complicated waiting game. If you don’t have a marketing expert savvy in SEO, it’s best to leave it to professionals. They will determine the keywords you want to rank for, conduct a site audit, do a complete on-site optimization, and build backlinks to your website. All of this tells crawlers the site deserves a pole position.
Just remember to be patient. SEO is a long-term investment, but if done properly, the results are well worth the wait.
4. Paid Online Advertising
Because SEO tactics need a longer time to start attracting traffic to your website, it’s best to use them in combination with paid online advertising. For a smaller fee than traditional advertising, Pay-Per-Click ads (PPC) on search engines and paid social media ads to have an immediate impact on your online presence.
The perks of paid advertising are that even if you don’t motivate potential customers to buy your products or services, it helps you raise brand awareness. It also increases traffic to all your channels, which aid your other efforts like SEO and social media campaigns.
Online presence wouldn’t be complete without social media. Being active on Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Quora, and other networking platforms is a great way to promote your brand to target audiences. It’s also the best way to reach and engage with the online community.
First off, create a social media strategy. Make sure to use some of the best social media plugins for WordPress to make it easy to share content and sales offers directly from your website. Remember to promote useful material your audience will find interesting.
Also, always use links that lead users back to your website. That increases traffic and helps with your SEO. And try to create paid social media campaigns in combination with your other paid advertising efforts, even if it doesn’t mean promoting a specific sales offer.
Last but not least, use all of these online strategies together. By taking advantage of every opportunity and making the most out of every channel available, you can effectively increase and maintain an online presence. When you make it easy for users to reach your company, they will do just that – go online and connect with your brand.