The internet has seen some incredible growth over the last few years. The reality is that nowadays, most people operate online on a daily basis, for both business and for pleasure. The growth over the last few years has had a lot to do with smart phones, which has given consumers the ability to browse and shop on the move. Internet marketing newbies are getting involved at exactly the right time as there have never been more opportunities to make money on the internet.
Starting a project
There is no doubt that there are endless opportunities available online when it comes to making money. A few suggestions have been listed below:
- Selling e-books
- Affiliating with major retailers
- Setting up a drop shipping store
- Creating a membership website and/or community
- Offering a service (web design, content creation, SEO etc.)
- The list goes on…!
The important thing for newbie internet marketers to remember is that they need to pick a project, be confident in it and stick to it. With so many opportunities on offer, it is easy to let the mind wonder. If this happens, the chances are that the current project will be left in a state of “work in progress” and the individual will not be successful.
Learning the basics
The type of project will dictate which type of skills will be needed. For instance, affiliating with major retailers will require the internet marketer to develop landing pages and create marketing campaigns (pay per click and SEO based campaigns) in order to get the exposure it needs. On the other hand, those offering a service will need to ensure that they deal with their customers in the correct manner, but also develop a marketing campaign to ensure that they have a steady flow of work.
Whatever the project consists of, learning the basics is going to be essential. The more knowledge an internet marketer has, the better chance they have of not just surviving online, but of actually making a decent profit.
The biggest mistakes most new internet marketers make are related to SEO. For instance, they might receive advice that suggests getting links is key. It is important to know the difference between a high-quality back link and a poor quality back link. Spamming web and article directories will only yield low-quality links, most of which will not even be considered by major search engines to be of any value at all.
Most webmasters will also know the phrase “content is king”. Content draws visitors, but also links. High-quality content will help to attract new visitors, but also keep current visitors interested. Ensure that this content is not just key-worded rubbish, as this yield little in terms of results in the long term.
Before starting a journey as an internet marketer, it is important to do some research. Understand what a project involves and what skills are needed to get it offer the ground, but also to help it to be successful in the long term.