Marketing

With the internet at the helm, entrepreneurship has been booming over the past several years.

Any person who is inspired enough to conduct their own research can definitely get ahold of all the resources they need. They can connect with the right professionals via freelancing marketplaces, find products from supplier directories, and even get funded through crowdsourcing and angel investor websites.

Most importantly, it’s easier than ever for any one-man team to build their own site from the ground up.

In this post, we’ll talk about the top 5 strategies that will help even non-developers create a highly profitable website.

Interested? Then let’s jump into it.

1. Focus on Your Website Goals

For most newbie website owners, the process of website creation starts with choosing a pre-built template, which will then become a major factor in other design decisions.

Which fonts fit this particular theme? Will my custom images look good in it?

Such a “backwards” method of web design is, unfortunately, only undermining what your brand really needs to accomplish.

Remember, every page of your site must be built for specific objectives — be it to win your audience’s favor, get them to make a purchase, or convert them into subscribers. To make sure your site accomplishes these, you must identify these goals before anything else and mold the rest of your design around them.

For example, if you need to create a landing page that encourages visitors to sign up for a free trial, start with key conversion elements like your headline, call to action, and a featured or background image.

This page from Netflix executes this strategy perfectly:

Netflix

Once you’ve identified your goals and the essential page elements you need, try to reduce the number of distractions that could disrupt the user experience. This pertains to unnecessary elements like ads, elaborate menus, excessive links, and so on.

2. Feature Reviews & Testimonials

Unless you’re already a well-known brand to begin with, earning your audience’s trust can be difficult.

You don’t just expect people to hand over their hard-earned cash or sensitive information to a business they’ve never heard of before. What you can do, however, is to present positive reviews and/or testimonials from past customers.

According to statistics, 85 percent of consumers trust reviews they read online as if they’re recommendations from people they know. 73 percent, on the other hand, will have a more positive on a brand after reading a good review.

Of course, presenting reviews on your website shouldn’t be much of a technical challenge. You just need to develop tactics that will help you generate the positive reviews you can feature.

One approach is to automate a follow-up email that requests for a review after a customer completes a purchase. A simple email marketing platform like MailChimp has a ready-to-use workflow you can use for this purpose.

email automation

Another strategy is to hold a social media contest that will encourage your existing followers to submit their own user-generated content.

For example, on Instagram, you can launch a hashtag contest that requires participants to upload a photo with your product in exchange for a chance to win something valuable. After you collect their submissions, you may feature them on your website as testimonials that prove to new customers that you’re worth the investment.

3. Optimize Your Website’s Performance

Not all of the important components of a profitable website can be found on the pages. Your website’s performance, for example, has a huge impact on the user experience.

Data from Google shows that 53 percent of mobile users will abandon a site that takes more than 3 seconds to load. The effect is reduced to only 40 percent for desktop users, but you’d still lose a huge chunk of your potential customers nonetheless.

If you have no idea where to start when it comes to your website’s loading speed, you can always rely on performance optimization tools like Google PageSpeed Insights. All you need to do is enter your URL, wait for the tool to finish its analysis and look at the list of “optimization suggestions” served to you on a silver platter.

page speed insights

Some of the most common recommendations you’ll find include compressing your images, minifying your codes, and leveraging browser caching. For visual-heavy sites that cater to an international audience, one of the best performance optimization strategies is to use a CDN to lower latency.

Short for Content Delivery Network, a CDN works by distributing the task of delivering website content across a network of proxy servers. These networks are geographically distributed to ensure consistent website performance for users around the world.

4. Split Test Your Pages

Here’s an inescapable fact: even veteran developers rely on continuous testing to refine and polish a website over time.

It’s nigh impossible to attain optimal conversion rates and website performance on your first build. However, you can speed up the improvement process by split testing multiple versions of your pages.

There are several page building and optimization tools with a built-in split testing feature you can leverage. Crazy Egg, for instance, lets you easily specify the elements you want to tweak and presents results in a quick and readable manner.

crazy egg

5. Target Keywords with Commercial Intent

At this point, you probably already know how important it is to develop compelling content for your website.

But regardless of quality, certain pieces of content will be more effective than others in pulling in users who are more likely to convert. These are posts that are optimized for long-tail keywords that contain either local or action-based, commercial terms, such as “services,” “for hire,” and “for sale.”

Keyword research tools like Ubersuggest makes it easy to generate these keyword ideas. Simply enter a seed keyword, wait for the tool to produce keyword suggestions, and use a filter to locate keywords that have commercial intent.

Final Words

Developing a profitable website may not be easy, but it’s not rocket science, either.

Once you figure out how the strategies above work, you should be able to design a profitable website in any niche. You just need to put in some time, effort, and patience to design a website that’s built to convert yourself. Good luck!

About the author

Adam Hardingham

Enthusiastic entrepreneur, Rivmedia Owner and Proud father. Specialising in organic SEO, link building, content marketing. when I'm not hard at work ( which is rare :D ) I enjoy a round of Golf, Cycling and spending time with family.