Today Facebook is everywhere. Everybody, including their mother, has an account. That’s why it’s probably one of the most useful marketing tools out there. No matter what your brand or product or service is about, you will certainly find a way to market it properly via this platform.

Focus on content

Writing good content doesn’t have to be hard, and yet people forget about it anyway. All the analytics, the SEO, the flashy design, nothing will help you if you post dreadful content on your Facebook page. Or, what’s worse, don’t post at all.

You need to keep your page active. Now we don’t mean write a daily two thousand word blog. But, do post stuff relating to your product. Maybe a video on how to use them. Or, you can eschew the educational route, and just go with posting fun (relevant) stuff. So, let’s say your company makes camping gear. You can either place posts and videos about how to build a better fire, or how to set up a tent faster. Or, you can attract people with humorous stories and videos about camping itself.

Analytics and reaction time go hand in hand

Most consumers expect a response in less than five hours. You need to show that you care and that you respect them as (potential) customers. So if they post a question or a comment, try to respond as quickly as possible. It shows you value their time and custom.

Remember to focus and improve on your SEO game. You should have the basics down, but that doesn’t mean you know everything. Master some advanced SEO techniques, keep track of what gets you the most clicks and likes. This is an excellent way to know if you hit a plateau and need to mix things up a bit. It can even show you what you’re doing wrong.

Be thorough

People forget about the little things, but they can really add up. For example, mobile optimization. Can you page run on mobile, or will it look too clunky, or cluttered? Are the images too big, or of a lower quality? Are they even relevant to your page?

Timing is also incredibly important. Most people check Facebook in the early afternoon. This is the most optimal way of getting the most amount of reach possible. You can either do it by hand or set up a scheduled posting program.

Be regular. Always have a fixed time when you post content. Furthermore, keep that content nice and spruced up. Any spelling errors or grammatical mistakes will just make you look unprofessional.

Never be afraid to ask for help

A manager or entrepreneur cannot do everything himself. There’s just too much stuff to do, and it takes away from the more important, complex things. No matter what your goal is, getting some assistance will do you wonders. You can hire a professional facebook marketing company to help you out, or delegate some people on your team to focus exclusively on social media marketing.

The point is to accept that you don’t know, or cant do, everything. Delegating is your friend, and it will probably save you a lot of money in the long run. Furthermore, it will make everything much more efficient.

Streamline your marketing

A big mistake people make is getting too broad of a target audience. You should focus on a very specific type of people, and then later you can think about broadening your reach. If you go too wide too soon, you will waste too much time and energy, with minimal returns. Figure out your demographic, and stick to it.

Experimenting with different ad formats is a very efficient way to get a better ROI. However, the same rules apply. Figure out and master one format, and then move on to the next.


Facebook marketing is one of the more effective techniques out there. You just need to keep the above tips in mind. Don’t forget to stay humble, and to utilize SEO properly. Offer some genuine customer support, focus on your content, and stay thorough. You remember all this, and just look at all your sale numbers go up!

About the author


Chloe Smith is a web design enthusiast and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success. When she’s not working, she’s probably somewhere cuddled up with a good book, and a cup of lemongrass tea (or more honestly binge-watching the newest Netflix hit show).